التفاصيل البيبلوغرافية
| العنوان: |
The Marriage of Market Research and Database Marketing. |
| المؤلفون: |
Levy, Doran J. |
| المصدر: |
DM Review. Jan2003, Vol. 13 Issue 1, p49. 1p. |
| مصطلحات موضوعية: |
*MARKETING research, *DIRECT marketing, *DATABASES, *MARKETING, *INFORMATION resources management |
| مستخلص: |
Discusses the integration of market research and database marketing. Differences between market researchers and direct marketers; Weaknesses of direct marketing and marketing research; Advantage of combining direct marketing and market research. |
| قاعدة البيانات: |
Business Source Index |
