CUSTOMER RETURNS EXPERIENCE: AN EXPLORATORY MODEL OF THE IMPACT OF RETURNS ON ATTITUDES AND ACTIONS.

التفاصيل البيبلوغرافية
العنوان: CUSTOMER RETURNS EXPERIENCE: AN EXPLORATORY MODEL OF THE IMPACT OF RETURNS ON ATTITUDES AND ACTIONS.
المؤلفون: Moore, Robert S.1 RMoore@cobilan.msstate.edu, Williams, Zachary2, Moore, Melissa L.1
المصدر: AMA Winter Academic Conference Proceedings. 2011, Vol. 22, p368-368. 1p.
مصطلحات موضوعية: *CUSTOMER relations, *REVERSE logistics
مستخلص: An abstract of the article "Customer Returns Experience: An Exploratory Model of the Impact of Returns on Attitudes and Actions," by Robert S. Moore, Zachary Williams and Melissa L. Moore is presented.
قاعدة البيانات: Business Source Index