التفاصيل البيبلوغرافية
| العنوان: |
Critics blast biodegradable plastic as 'marketing ploy'. |
| المصدر: |
Marketing News. 3/19/1990, Vol. 24 Issue 6, p21-21. 1/8p. |
| مصطلحات موضوعية: |
MATERIAL biodegradation, BIODEGRADABLE plastics, PLASTICS, BIODEGRADATION, DIAPERS |
| People: |
MASSARO, Tony |
| مستخلص: |
The article focuses on the criticism from several consumers that the idea of plastic for trash bags and diapers that would decay is a marketing ploy. Civil servant Tony Massaro argues that the idea is a marketing tool to take advantage of the young professional consciousness about purchasing environmentally sound products. Makers of the products defend that their products are cost effective. |
| قاعدة البيانات: |
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