المؤلفون: Kim, Aekyoung, Affonso, Felipe M., Laran, Juliano, Durante, Kristina M.

المصدر: Journal of Marketing; Jul2021, Vol. 85 Issue 4, p141-157, 17p, 1 Diagram, 3 Graphs

مصطلحات موضوعية: SERENDIPITY, CUSTOMER satisfaction, MARKETPLACES, CONSUMER preferences, CHOICE (Psychology)

المؤلفون: DURANTE, KRISTINA M.¹ kdurante@business.rutgers.edu, LARAN, JULIANO² laran@miami.edu

المصدر: Journal of Marketing Research (JMR). Oct2016, Vol. 53 Issue 5, p814-828. 15p. 6 Graphs.

مصطلحات موضوعية: *CONSUMER psychology, *CONSUMER behavior, *SAVINGS, *RESOURCE allocation, PSYCHOLOGICAL stress, SELF-control, IMPULSIVE personality

المؤلفون: LARAN, JULIANO¹ laran@miami.edu, JANISZEWSKI, CHRIS² chris.janiszewski@warrington.ufl.edu, SALERNO, ANTHONY³ anthony.salerno@uc.edu

المصدر: Journal of Marketing Research (JMR). Jun2016, Vol. 53 Issue 3, p442-31. 48p. 5 Color Photographs, 11 Charts.

مصطلحات موضوعية: *PRODUCT attributes, GOAL (Psychology), CHOICE (Psychology), COGNITIVE bias, LIKERT scale

المؤلفون: Laran, Juliano¹ laran@miami.edu, Tsiros, Michael^2,3 tsiros@miami.edu

المصدر: Journal of Marketing. Mar2013, Vol. 77 Issue 2, p112-123. 12p. 1 Black and White Photograph, 4 Graphs.

مصطلحات موضوعية: *SALES promotion, *MARKETING research, *MARKETING models, FREE material, CERTAINTY, SURPRISE

المؤلفون: Sawyer, Alan G¹, Laran, Juliano², Xu, Jun²

المصدر: Journal of Marketing. Jan2008, Vol. 72 Issue 1, p108-117. 10p. 1 Diagram, 3 Charts.

مصطلحات موضوعية: *ADVERTISING in literature, *INTERNATIONAL markets, *MARKETING, READABILITY (Literary style), PATH analysis (Statistics)

المؤلفون: AEKYOUNG KIM, AFFONSO, FELIPE M., LARAN, JULIANO, DURANTE, KRISTINA M.

المصدر: Marketing News; Summer2021, Vol. 55 Issue 3, p21-22, 2p, 2 Color Photographs

مصطلحات موضوعية: SERENDIPITY, LOCAL delivery services

المؤلفون: Wang, Shasha, Mizerski, Dick

المساهمون: Goldenberg, Jacob, Laran, Juliano, Stephen, Andrew

المصدر: Proceedings of the 2018 AMA Winter Academic Conference: Integrating Paradigms in a World Where Marketing Is Everywhere. Vol. 29.

مصطلحات موضوعية: Young Children, Endowment Effect, Vulnerability, Brand Choice, Experiment

العلاقة: https://www.ama.org/wp-content/uploads/2019/02/2018-ama-winter-proceedings.pdfTest; Wang, Shasha & Mizerski, Dick (2018) How Endowments Can Influence Young Children's Brand Choice. In Goldenberg, Jacob, Laran, Juliano, & Stephen, Andrew (Eds.) Proceedings of the 2018 AMA Winter Academic Conference: Integrating Paradigms in a World Where Marketing Is Everywhere. Vol. 29. American Marketing Association, United States of America, A4-A5.; https://eprints.qut.edu.au/212135Test/

الإتاحة: https://eprints.qut.edu.au/212135Test/