المؤلفون: Stanley, Linda R.¹

المصدر: Journal of Public Policy & Marketing. Fall91, Vol. 10 Issue 2, p202-218. 17p. 2 Charts.

مصطلحات موضوعية: *CONSUMER behavior, *HEDONIC damages, *DAMAGES (Law), *CONSUMER preferences, METHODOLOGY, MARKETPLACES

المؤلفون: Bauer, Carlos, Sevilla, Julio, Sample, Kevin

المصدر: AMA Marketing & Public Policy Academic Conference Proceedings; 2021, Vol. 31, p436-438, 3p

مصطلحات موضوعية: VIRTUAL reality, STIMULUS satiation, COGNITIVE ability, HEDONIC damages, ANALYTIC propositions (Philosophy)