التفاصيل البيبلوغرافية
| العنوان: |
기업평판과 수익성에 관한 연구온라인 뉴스와 뉴스댓글을 중심으로. (Korean) |
| العنوان البديل: |
A Study on Corporate Reputation and Profitability Focus on Online News and Comments. (English) |
| المؤلفون: |
김지룡, 한은경 |
| المصدر: |
Journal of Digital Convergence; Sep2019, Vol. 17 Issue 9, p399-406, 8p |
| مصطلحات موضوعية: |
CORPORATE image, ONLINE comments, INDUSTRIAL management, DEPARTMENT stores, DATA analysis |
| الشركة/الكيان: |
SK Telecom Co. Ltd., HYUNDAI Motor Co. Ltd. |
| مستخلص: |
The purpose of this study is to examine the relationship between corporate reputation and the profitability. In this study, Big Data Analysis was conducted for Hyundai Motor, Shinsegae Department Store, SK Telecom, and Amorepacific to solve research problems. The results of this study show that the effect of each corporate reputation on the profitability is different according to the company. For products such as Hyundai Motor and Amorepacific that are used directly by consumers, the corporate reputation formed by the comments was more influential. In addition, distribution Service company such as Shinsegae Department Store showed more influence by online news. On the other hand, SK Telecom did not have a significant effect on profitability. Based on the results, this study emphasizes the importance of online news and comments on corporate reputation management, and aims to contribute to establishing an efficient reputation management strategy by examining the relationship between corporate reputation and profitability. [ABSTRACT FROM AUTHOR] |
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| قاعدة البيانات: |
Complementary Index |
