التفاصيل البيبلوغرافية
| العنوان: |
PREDNOSTI I NEDOSTACI ELEKTRONIČKE MALOPRODAJE U REPUBLICI HRVATSKOJ S ASPEKTA POTROŠAČA U 2020. GODINI. (Corsican) |
| العنوان البديل: |
ADVANTAGES AND DISADVANTAGES OF ELECTRONIC RETAIL IN CROATIA FROM THE CONSUMERS' PERSPECTIVE IN THE YEAR 2020. (English) |
| المؤلفون: |
Kovač, Ivan, Palić, Mirko, Hrkać, Martina |
| المصدر: |
Proceedings of the Faculty of Economics & Business in Zagreb / Zbornik Ekonomskog Fakulteta u Zagrebu; Jul2021, Vol. 19 Issue 1, p93-111, 19p |
| مصطلحات موضوعية: |
COVID-19 pandemic, ONLINE shopping, QUALITY of service, PERSONALLY identifiable information, TELECOMMUNICATION, INTERNET stores |
| مصطلحات جغرافية: |
CROATIA |
| مستخلص: |
Development of informatics and communication technology alongside with the COVID pandemics strongly contributed to the tectonic shifts in retail in the world as well as in the Republic of Croatia. Strong growth of electronic retail bears many advan tages but also some disadvantages comparing to the classic retail in the store.The main goal of the research of this paper therefore was to examine the advantages and disadvantages of electronic retail from the perspective of consumers in the Republic of Croatia. For this purpose, an exploratory primary empirical study was conducted through an anonymous survey questionnaire on a sample of 804 respondents. The results of the research indicate that consumers in the Republic of Croatia recognize numerous advantages of buying on line. Factors such as time savings, availability of various products/services and 24-hour availability are the most important motivators for using this retail channel. Problems with the return and replacement of ordered products, inadequate presentation and description of the offer and the impossibility of delivery to Croatia have been identified as the most sig nificant demotivators when buying online. Interestingly, issues regarding payment security and misuse of personal data do not significantly affect the purchase decision. By raising and improving the level of service quality, especially addressing the factors related to the most important motivators and demotivators of purchases, it is possible to significantly improve the attractiveness and competitiveness of online stores in the eyes of consumers and thus ensure their successful further development and growth. [ABSTRACT FROM AUTHOR] |
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| قاعدة البيانات: |
Complementary Index |
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