دورية أكاديمية
Drie soorten boodschappen in de gezondheidscommunicatie
| العنوان: | Drie soorten boodschappen in de gezondheidscommunicatie |
|---|---|
| المؤلفون: | Carel Jansen |
| المصدر: | Internationale Neerlandistiek, Vol 53, Iss 2, Pp 89-111 (2015) |
| بيانات النشر: | Amsterdam University Press, 2015. |
| سنة النشر: | 2015 |
| المجموعة: | LCC:German literature LCC:Germanic languages. Scandinavian languages |
| مصطلحات موضوعية: | however, has contributed to our knowledge of the determinants of success of persuasive messages. This article discusses the research into three types of messages that may be used in health promotion campaigns: fear appeal messages that try to persuade recipients into healthy behaviour by picturing the horrible things that may happen to them if they do not follow the recommendations, puzzling messages that may encourage people to talk about the topics that are addressed and that may indirectly lead to the intended behavioural changes, and narratives, Health communication, fear appeals, puzzling messages, narratives, German literature, PT1-4897, Germanic languages. Scandinavian languages, PD1-7159 |
| الوصف: | Three types of messages in health communication. What determines success or failure? Document designers in the field of mass health communication face great challenges when developing persuasive messages to change people’s behaviour. Theoretical and experimental research, however, has contributed to our knowledge of the determinants of success of persuasive messages. This article discusses the research into three types of messages that may be used in health promotion campaigns: fear appeal messages that try to persuade recipients into healthy behaviour by picturing the horrible things that may happen to them if they do not follow the recommendations; puzzling messages that may encourage people to talk about the topics that are addressed and that may indirectly lead to the intended behavioural changes; and narratives, stories in different formats that may persuade readers into more healthy behaviour by reducing their resistance to attempts to change this behaviour. |
| نوع الوثيقة: | article |
| وصف الملف: | electronic resource |
| اللغة: | Afrikaans Dutch; Flemish |
| تدمد: | 1876-9071 |
| العلاقة: | http://www.ingentaconnect.com/contentone/aup/in/2015/00000053/00000002/art00001Test; https://doaj.org/toc/1876-9071Test |
| DOI: | 10.5117/IN2015.2.JANS |
| الوصول الحر: | https://doaj.org/article/42e86ab51e0e47bba798046175a29003Test |
| رقم الانضمام: | edsdoj.42e86ab51e0e47bba798046175a29003 |
| قاعدة البيانات: | Directory of Open Access Journals |
| تدمد: | 18769071 |
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| DOI: | 10.5117/IN2015.2.JANS |