دورية أكاديمية
Little Giant Industries
| العنوان: | Little Giant Industries |
|---|---|
| المؤلفون: | Downing, Max, Reese, Lisa, Rummler, Greg, Ryan, Michael |
| المصدر: | Student Works |
| بيانات النشر: | BYU ScholarsArchive |
| سنة النشر: | 1985 |
| المجموعة: | Brigham Young University (BYU): ScholarsArchive |
| مصطلحات موضوعية: | Little Giant, aluminum briefcase, students' perceptions, price, Business |
| الوصف: | This report is a compilation of the survey conducted by the B.Y.U. marketing research team of Zastowney and Associates, as outlined in the proposal approved on May 15, 1985. The purpose of this research study was to: 1. Determine students' perceptions of the Little Giant aluminum briefcase with other existing products in the marketplace; 2. Determine the student groups that would be most likely to purchase the briefcase; 3. Determine the retailing price which students would be the most willing to pay; 4. Determine what accessories students would most prefer for the briefcase. Zastowney & Associates comprised of Max Downing, Lisa Reese, Greg Rummler, Michael Ryan, John Zastowney. |
| نوع الوثيقة: | text |
| وصف الملف: | application/pdf |
| اللغة: | English |
| العلاقة: | https://scholarsarchive.byu.edu/studentpub/44Test; https://scholarsarchive.byu.edu/context/studentpub/article/1043/viewcontent/IR_CISOPTR_251.pdfTest |
| الإتاحة: | https://scholarsarchive.byu.edu/studentpub/44Test https://scholarsarchive.byu.edu/context/studentpub/article/1043/viewcontent/IR_CISOPTR_251.pdfTest |
| رقم الانضمام: | edsbas.ECA3DE8E |
| قاعدة البيانات: | BASE |
| الوصف غير متاح. |