دورية أكاديمية
How can brands become central in the consumers’ life?
| العنوان: | How can brands become central in the consumers’ life? |
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| المؤلفون: | Japutra, Arnold, Loureiro, Sandra Maria Correia, Wang, Shasha, Primanti, Haryani |
| المصدر: | Spanish Journal of Marketing -ESIC, 2023, Vol. 27, Issue 1, pp. 39-59. |
| الوصول الحر: | http://www.emeraldinsight.com/doi/10.1108/SJME-05-2022-0094Test |
| قاعدة البيانات: | Emerald Insight |
Full Text Finder | تدمد: | 24449709 |
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| DOI: | 10.1108/SJME-05-2022-0094 |