In recent years; digital media has garnered widespread interest from various domains. Despite advancements in the technology of digital media for globalized communication; disparities persist in user interaction patterns across different regions. These differences can be attributed to the presence of a control system, known as meta-communication, which shapes the coding of information based on social relationships. Meta-communication is formed in various social contexts, resulting in varying communication patterns among different groups. However, empirical research on the social processes that form meta-communication in digital media is scarce due to the challenges in quantifying meta-communication. This study aims to introduce exponential random graph models as a potential tool for analyzing meta-communication in digital media and to provide a preliminary understanding of its formation. The use of such models could prove valuable for researchers seeking to study meta-communication in digital media.
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