التفاصيل البيبلوغرافية
| العنوان: |
SELF-CONCEPTS AND TELEVISION VIEWING AMONG WOMEN. |
| المؤلفون: |
Gutman, Jonathan1 |
| المصدر: |
Public Opinion Quarterly. Fall73, Vol. 37 Issue 3, p388-397. 10p. 6 Charts. |
| مصطلحات موضوعية: |
*TELEVISION programs, TELEVISION viewers, PERSONALITY, SELF-perception, BEHAVIOR, EXPRESSIVE behavior |
| مستخلص: |
In studies of TV program preference, personality traits have been relegated to the background. This article, in which TV viewing, itself, is considered value-expressive behavior, compares the self-concepts and ideal self-concepts of light and heavy TV viewers and relates them to demographic variables. [ABSTRACT FROM AUTHOR] |
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| قاعدة البيانات: |
Business Source Index |
