In this paper, we present the concept of UtilitEE project, an innovative and realistic solution for delivering a customer-oriented Behavioural Change Framework based on an open ICT ecosystem integrated into the building with low cost, off-the-shelf sensors. The solution also incorporates human-centric intelligent control features that use occupant comfort profiles and supportively control HVAC and lighting systems to minimize energy waste, while always keeping occupants comfortable and preserving a healthy indoor environment. Key part of the technical development work is the end users' involvement in co-designing the user interfaces and its features. In the following sections, the objectives and the preliminary high-level system architecture are presented along with the pilot deployment activities for system validation and demonstration.