التفاصيل البيبلوغرافية
| العنوان: |
PRIME TIME CEREAL. |
| المؤلفون: |
Maslin, Janet |
| المصدر: |
New Republic; 12/22/86, Vol. 195 Issue 25, p27-28, 2p |
| مصطلحات موضوعية: |
GRAIN, FOOD advertising, TELEVISION advertising, NATURAL foods, BREAKFASTS, MIDDLE class, ELITISM |
| مصطلحات جغرافية: |
UNITED States |
| مستخلص: |
Presents a general framework on television advertising of cereals in the U.S. Emphasis on breakfast as the most important meal of the day; Citation of the middle class and the elite as primary targets for advertisers of breakfast cereals and other health foods; Comment on underlying elitism and fussiness in messages used by the advertisers of cereals. |
| قاعدة البيانات: |
Complementary Index |
