Fact Versus Fiction Labeling: Persuasion Parity Despite Heightened Scrutiny of Fact
| العنوان: | Fact Versus Fiction Labeling: Persuasion Parity Despite Heightened Scrutiny of Fact |
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| المؤلفون: | Sungeun Chung, Jennifer Garst, Timothy C. Brock, Melanie C. Green |
| المصدر: | Media Psychology. 8:267-285 |
| بيانات النشر: | Informa UK Limited, 2006. |
| سنة النشر: | 2006 |
| مصطلحات موضوعية: | Need for cognition, Persuasion, Scrutiny, Social Psychology, Injury control, Accident prevention, Communication, media_common.quotation_subject, Argument quality, Poison control, Psychology, Social psychology, Applied Psychology, media_common |
| الوصف: | Two studies investigated the effect of fact or fiction labeling on the processing of advocacy communication. Labeling a communication as fact, rather than fiction, appeared to enhance critical processing (scrutiny). In 2 experiments, 392 students, who were low or high in need for cognition (NC) read a speech (nonnarrative). This discrepant speech, reported to be an actual event or a dramatic creation, enabled variation of label (fact/fiction), argument quality (strong/weak), and personal-outcome relevance (unspecified, Experiment 1; enhanced/reduced, Experiment 2). When personal relevance was unspecified (or reduced), speeches with a fact label instigated scrutiny for low-NC individuals; high-NC individuals engaged in scrutiny regardless of fact/fiction label. Under enhanced relevance, scrutiny was observed regardless of fact/fiction label and NC level. Across the experiments, communications labeled as fact were no more persuasive than those labeled as fiction. |
| تدمد: | 1532-785X 1521-3269 |
| الوصول الحر: | https://explore.openaire.eu/search/publication?articleId=doi_________::7b02d4a46ba4cb36b5c1c5296d090b4eTest https://doi.org/10.1207/s1532785xmep0803_4Test |
| رقم الانضمام: | edsair.doi...........7b02d4a46ba4cb36b5c1c5296d090b4e |
| قاعدة البيانات: | OpenAIRE |
| تدمد: | 1532785X 15213269 |
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