المؤلفون: Nishida, Mitsukuni¹

المصدر: Marketing Science. Jul/Aug2017, Vol. 36 Issue 4, p590-609. 20p.

مصطلحات موضوعية: *MARKET share, *ENDOGENEITY (Econometrics), *CONVENIENCE stores, *ECONOMICS, INSTRUMENTAL variables (Statistics), SELLING ability testing

المؤلفون: Gopinath, Shyam¹ shyam.gopinath@business.utah.edu, Thomas, Jacquelyn S.² thomasj@mail.cox.smu.edu, Krishnamurthi, Lakshman³ laksh@kellogg.northwestern.edu

المصدر: Marketing Science. Mar/Apr2014, Vol. 33 Issue 2, p241-258. 18p.

مصطلحات موضوعية: *ENDOGENEITY (Econometrics), *INTERNET advertising, *BRAND name products, *SALES promotion, EMOTIONS

المؤلفون: Sungho Park¹ spark104@asu.edu, Gupta, Sachin² sg248@cornell.edu

المصدر: Marketing Science. Jul/Aug2012, Vol. 31 Issue 4, p567-586. 20p. 11 Charts, 3 Graphs.

مصطلحات موضوعية: *ENDOGENEITY (Econometrics), *SIMULATION methods & models, *REGRESSION analysis, COPULA functions, STRUCTURAL equation modeling, INFERENCE (Logic), INSTRUMENTAL variables (Statistics), LEAST squares, LOGITS, MULTILEVEL models

المؤلفون: Chintagunta, Pradeep K.

المصدر: Marketing Science, 2001 Oct 01. 20(4), 442-456.

الوصول الحر: https://www.jstor.org/stable/3181629Test

المؤلفون: Bronnenberg, Bart J., Mahajan, Vijay

المصدر: Marketing Science, 2001 Jul 01. 20(3), 284-299.

الوصول الحر: https://www.jstor.org/stable/3181613Test

المؤلفون: Gupta, Sachin, Jain, Dipak C., Sawhney, Mohanbir S.

المصدر: Marketing Science, 1999 Jan 01. 18(3), 396-416.

الوصول الحر: https://www.jstor.org/stable/193179Test

المؤلفون: Michael Thomas

المصدر: Marketing Science. 39:807-826

مصطلحات موضوعية: Marketing, Identification (information), 0502 economics and business, 05 social sciences, Economics, 050211 marketing, Advertising, Endogeneity, 050207 economics, Business and International Management, Panel data

الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_________::2b54ed20e6b8fab6f6644e450115f898Test
https://doi.org/10.1287/mksc.2019.1217Test

المؤلفون: Tongil 'Ti' Kim, Diwas Kc

المصدر: Marketing Science. 39:612-635

مصطلحات موضوعية: Marketing, business.industry, Patient choice, 05 social sciences, Public policy, Advertising, Health outcomes, 0502 economics and business, Health care, 050211 marketing, Endogeneity, 050207 economics, Business and International Management, Psychology, business

الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_________::edc21b16e62bdf5909588845911633baTest
https://doi.org/10.1287/mksc.2019.1153Test

المؤلفون: Singh, Vishal, Zhu, Ting

المصدر: Marketing Science, 2008 Nov 01. 27(6), 1020-1035.

الوصول الحر: https://www.jstor.org/stable/40057161Test

المؤلفون: Wilbur, Kenneth C.

المصدر: Marketing Science, 2008 May 01. 27(3), 356-378.

الوصول الحر: https://www.jstor.org/stable/40057141Test