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1دورية أكاديمية
المؤلفون: Joseph, Kissan, Mantrala, Murali
المصدر: Marketing Letters, 2009 Mar 01. 20(1), 15-29.
الوصول الحر: https://www.jstor.org/stable/27744242Test
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2دورية أكاديمية
المؤلفون: Manchanda, Puneet, Wittink, Dick R., Ching, Andrew, Cleanthous, Paris, Ding, Min, Dong, Xiaojing J., Leeflang, Peter S. H., Misra, Sanjog, Mizik, Natalie, Narayanan, Sridhar, Steenburgh, Thomas, Wieringa, Jaap E., Wosinska, Marta, Xie, Ying
المصدر: Marketing Letters, 2005 Dec 01. 16(3/4), 293-308.
الوصول الحر: https://www.jstor.org/stable/40239894Test
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المؤلفون: Marta Wosinska, Ying Xie, Paris Cleanthous, Jaap E. Wieringa, Andrew T. Ching, Sridhar Narayanan, Xiaojing Dong, Thomas J. Steenburgh, Sanjog Misra, Peter S.H. Leeflang, Dick R. Wittink, Natalie Mizik, Min Ding, Puneet Manchanda
المساهمون: University of Groningen, Research Programme Marketing
المصدر: Marketing Letters, 16(3-4), 293-308. SPRINGER
مصطلحات موضوعية: SOCIAL CONTAGION, Marketing, pharmaceutical marketing, Economics and Econometrics, Knowledge management, physician networks, INNOVATION, business.industry, Consumer choice, patient compliance, Data type, pharmaceutical pricing, DIFFUSION, Pharmaceutical marketing, MODEL, Important research, new products, DRUGS, response models, Business and International Management, business, Patient compliance, Pharmaceutical industry
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::890d24e30b98547056c80d853cb232c4Test
https://doi.org/10.1007/s11002-005-5893-1Test -
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المؤلفون: Murali K. Mantrala, Kissan Joseph
المصدر: Marketing Letters. 20:15-29
مصطلحات موضوعية: Marketing, Drug, Economics and Econometrics, Actuarial science, Prescription drug, media_common.quotation_subject, Pharmaceutical marketing, Promotion (rank), Empirical research, Goodwill, Business, Business and International Management, Medical prescription, Medical literature, media_common
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_________::84b64c979289c305debcbabd3d0712adTest
https://doi.org/10.1007/s11002-008-9045-2Test