التفاصيل البيبلوغرافية
| العنوان: |
Wrap-Attack Pack: Product Packaging Exercise. |
| المؤلفون: |
Lee, Seung Hwan (Mark), Hoffman, K. Douglas |
| المصدر: |
Marketing Education Review; Spring2016, Vol. 26 Issue 1, p14-19, 6p |
| مصطلحات موضوعية: |
INSTRUCTIONAL innovations, PRODUCT management, MARKETING education, BUSINESS teachers, HEDONIC damages |
| مستخلص: |
Although many marketing courses discuss traditional concepts pertaining to product strategy, concepts specifically relating to packaging are often glossed over. This exercise, “Wrap-Attack Pack,” teaches students about the utilitarian and hedonic design elements of packaging. More specifically, the primary objective is to creatively design a take-out box focusing on graphical and structural components, and provide theoretical justifications for design choices. Students reported that the exercise increased their creative input, helped them to acquire marketing skills, enhanced their learning experience, and increased course satisfaction. Alternative methods for conducting the exercise in online and/or resource-constrained instructional environments are also presented. [ABSTRACT FROM PUBLISHER] |
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Copyright of Marketing Education Review is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) |
| قاعدة البيانات: |
Complementary Index |
