التفاصيل البيبلوغرافية
| العنوان: |
Marketing's haiku challenge. |
| المؤلفون: |
Burden, David1 |
| المصدر: |
Marketing (00253650). 8/24/2005, p26-26. 1/3p. 1 Color Photograph. |
| مصطلحات موضوعية: |
*INTERNET advertising, *INFORMATION services, *INFORMATION retrieval, *ONLINE information services, *INTERNET searching |
| الشركة/الكيان: |
GOOGLE Inc. GOOG |
| مستخلص: |
This article presents information on Google AdWords advertisement service of Google Inc. Google AdWords are the small ads that appear down the right-hand side of the Google's results screen. Originally dismissed as an also-ran in the search engine marketing stakes, Google AdWords is becoming a powerful and cost-effective source of leads. Search engine placement has become a more arcane activity, with search engines in a constant battle with search marketers. One of the reasons for the prevalence of these ads has been their use by affiliate organisations, as well as brand owners and retailers. |
| قاعدة البيانات: |
Business Source Index |
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