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1
المصدر: Journal of Social Marketing. 8:99-119
مصطلحات موضوعية: Marketing, Government, Knowledge management, Unintended consequences, business.industry, 020209 energy, 05 social sciences, Social change, 02 engineering and technology, Public relations, Ecological systems theory, Social marketing, Power (social and political), Reflexivity, 0502 economics and business, Human geography, 0202 electrical engineering, electronic engineering, information engineering, 050211 marketing, Sociology, business
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2
المؤلفون: Ross Gordon, Gordon R Waitt, Paul Cooper
المصدر: Journal of Social Marketing. 7:366-386
مصطلحات موضوعية: Marketing, Value (ethics), business.industry, media_common.quotation_subject, 05 social sciences, 050301 education, Ontology (information science), Social marketing, Intervention (law), Publishing, Originality, Reflexivity, 0502 economics and business, 050211 marketing, Sociology, Geographer, business, 0503 education, media_common