Local governments' communication through Facebook. Evidences from COVID ‐19 pandemic in Italy
| العنوان: | Local governments' communication through Facebook. Evidences from |
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| المؤلفون: | Mori, Elisa, Barabaschi, Barbara, Cantoni, Franca, Virtuani, Roberta |
| المصدر: | Journal of Public Affairs |
| بيانات النشر: | Wiley, 2020. |
| سنة النشر: | 2020 |
| مصطلحات موضوعية: | Settore SECS-P/10 - ORGANIZZAZIONE AZIENDALE, Public Administration, Academic Papers, governmental communication, Risk Communication, Social media, Multidisciplinary approach, Political science, Settore SECS-P/07 - ECONOMIA AZIENDALE, 0502 economics and business, Pandemic, Academic Paper, Settore SECS-P/08 - ECONOMIA E GESTIONE DELLE IMPRESE, 050207 economics, Karma, Social identity theory, Social network, business.industry, 05 social sciences, Public relations, Communication Strategy, Analytics, Local government, Political Science and International Relations, Local Authorities, business, 050203 business & management, Agile software development |
| الوصف: | The study aims at demonstrating how social communication has changed in terms of flows and content in the different phases of the COVID-19 pandemic to get to the fact that public administrations have embarked on a path of rapprochement with the citizen that starts from the methods of communication and interaction. This article presents an exploratory and multidisciplinary study conducted through the analysis of the Facebook page of the Italian municipalities with the highest Covid19-induced mortality rates (Piacenza, Bergamo, Lodi, Cremona, Brescia, Pavia, Parma, Mantova, Alessandria, Lecco and Sondrio). Fanpage Karma has been used to conduct the investigation and get the analytics. Local governments are implementing a process of gradual approach to the needs of the citizen and learning new ways of communication. In the conclusion of our study - conducted at the time of the pandemic - we can affirm that local governments are in an early stage of the process both for the acquisition of skills for social communication and for the definition of a communication strategy to strengthen their social identity aware of the fact that the agile and lean communication makes the citizen much more informed and involved in city life than traditional communication. This paper analyses a social network like Facebook as a not common tool for local government's communication in a period of severe emergency. A multidisciplinary approach is adopted as a distinctive factor. The focus is on the contribution of social communication on citizens' engagement. |
| تدمد: | 1479-1854 1472-3891 |
| الوصول الحر: | https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f8b8114cf936e969d69854c3f7208097Test https://doi.org/10.1002/pa.2551Test |
| حقوق: | OPEN |
| رقم الانضمام: | edsair.doi.dedup.....f8b8114cf936e969d69854c3f7208097 |
| قاعدة البيانات: | OpenAIRE |
| تدمد: | 14791854 14723891 |
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