دورية أكاديمية
Online Impact and Presence of a Specialized Social Media Team for the Journal of Neurosurgery: Descriptive Analysis
| العنوان: | Online Impact and Presence of a Specialized Social Media Team for the Journal of Neurosurgery: Descriptive Analysis |
|---|---|
| المؤلفون: | Linzey, Joseph R, Robertson, Faith, Haider, Ali S, Graffeo, Christopher Salvatore, Wang, Justin Z, Shasby, Gillian, Alotaibi, Naif M, Cohen-Gadol, Aaron A, Rutka, James T |
| المصدر: | Journal of Medical Internet Research, Vol 22, Iss 5, p e17741 (2020) |
| بيانات النشر: | JMIR Publications, 2020. |
| سنة النشر: | 2020 |
| المجموعة: | LCC:Computer applications to medicine. Medical informatics LCC:Public aspects of medicine |
| مصطلحات موضوعية: | Computer applications to medicine. Medical informatics, R858-859.7, Public aspects of medicine, RA1-1270 |
| الوصف: | BackgroundSocial media use continues to gain momentum in academic neurosurgery. To increase journal impact and broaden engagement, many scholarly publications have turned to social media to disseminate research. The Journal of Neurosurgery Publishing Group (JNSPG) established a dedicated, specialized social media team (SMT) in November 2016 to provide targeted improvement in digital outreach. ObjectiveThe goal of this study was to examine the impact of the JNSPG SMT as measured by increased engagement. MethodsWe analyzed various metrics, including impressions, engagements, retweets, likes, profile clicks, and URL clicks, from consecutive social media posts from the JNSPG’s Twitter and Facebook platforms between February 1, 2015 and February 28, 2019. Standard descriptive statistics were utilized. ResultsBetween February 2015 and October 2016, when a specialized SMT was created, 170 tweets (8.1 tweets/month) were posted compared to 3220 tweets (115.0 tweets/month) between November 2016 and February 2019. All metrics significantly increased, including the impressions per tweet (mean 1646.3, SD 934.9 vs mean 4605.6, SD 65,546.5; P=.01), engagements per tweet (mean 35.2, SD 40.6 vs mean 198.2, SD 1037.2; P |
| نوع الوثيقة: | article |
| وصف الملف: | electronic resource |
| اللغة: | English |
| تدمد: | 1438-8871 |
| العلاقة: | http://www.jmir.org/2020/5/e17741Test/; https://doaj.org/toc/1438-8871Test |
| DOI: | 10.2196/17741 |
| الوصول الحر: | https://doaj.org/article/e63955eb5e3646458b9b104b44db2957Test |
| رقم الانضمام: | edsdoj.63955eb5e3646458b9b104b44db2957 |
| قاعدة البيانات: | Directory of Open Access Journals |
Full Text Finder | تدمد: | 14388871 |
|---|---|
| DOI: | 10.2196/17741 |