المؤلفون: Goukens, Caroline, Dewitte, Siegfried, Warlop, Luk

المصدر: Journal of Marketing Research, 2009 Oct 01. 46(5), 682-692.

الوصول الحر: https://www.jstor.org/stable/20618928Test

المؤلفون: PHAM, MICHEL TUAN, GOUKENS, CAROLINE, LEHMANN, DONALD R., STUART, JENNIFER AMES

المصدر: Journal of Marketing Research, 2010 Oct 01. 47(5), 920-932.

الوصول الحر: https://www.jstor.org/stable/20751553Test

المؤلفون: Luk Warlop, Caroline Goukens, Siegfried Dewitte

المساهمون: Marketing & Supply Chain Management, RS: GSBE MSCM

المصدر: Journal of Marketing Research, 46(October), 682-692. SAGE Publications Inc.

مصطلحات موضوعية: Marketing, Economics and Econometrics, Choice set, Consumer choice, Compromise, media_common.quotation_subject, consumer choice, Preference, Reflexive pronoun, variety-seeking, Self-awareness, Economics, Business and International Management, compromise effect, Construct (philosophy), Social psychology, self-awareness, preference formation, media_common, Preference formation

وصف الملف: application/pdf

الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0134917b28eeab0c683ce2f7810e993dTest
https://doi.org/10.1509/jmkr.46.5.682Test

المؤلفون: Iris W. Hung, Robert S. Wyer

المصدر: Journal of Marketing Research. 48:381-392

مصطلحات موضوعية: Marketing, Economics and Econometrics, Context effect, Self-awareness, Context (language use), Product (category theory), Business and International Management, Psychology, Social psychology, Cognitive psychology

الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_________::7e881a48daf6bcd3d7a3d83a2d534631Test
https://doi.org/10.1509/jmkr.48.2.381Test

المؤلفون: Mark R. Forehand, Rohit Deshpandé

المصدر: Journal of Marketing Research. 38:336-348

مصطلحات موضوعية: Marketing, Economics and Econometrics, 05 social sciences, Self-concept, Ethnic group, 050109 social psychology, Advertising, Test (assessment), Categorization, 0502 economics and business, Self-awareness, Targeted advertising, Priming (media), 050211 marketing, 0501 psychology and cognitive sciences, Business and International Management, Psychology, Social psychology, Consumer behaviour

الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_________::d59b1130baffa17ac879a12ddd60610cTest
https://doi.org/10.1509/jmkr.38.3.336.18871Test