التفاصيل البيبلوغرافية
| العنوان: |
Challenges & Opportunities of Grocery Retail During Pandemic: An Insight into The Case of Malaysia. |
| المؤلفون: |
@ Grace, Phang Ing1 gracep@ums.edu.my, Osman, Zaiton1, Razli, Izyanti Awang1, Lim Tze-Yin2 tzlim@swinburne.edu.my, Iwao Kato3 |
| المصدر: |
Journal of Marketing Advances & Practices. 2022, Vol. 4 Issue 2, p39-56. 18p. |
| مصطلحات موضوعية: |
*COVID-19 pandemic, *SOCIOECONOMICS, *RETAIL store management, GROCERIES |
| مصطلحات جغرافية: |
MALAYSIA |
| مستخلص: |
COVID-19 pandemic has hit the world with surprise, and the impacts on socio-economic aspects are believed to linger longer even after it's ended. Building upon stress theory and social learning theory, this study aims to synthesize the changes in consumer patterns and behaviors as well as the challenges and opportunities grocery retailers are experiencing during the pandemic emergency in Malaysia at the end of the year 2020. Interviews were conducted in order to obtain the insights shared by the grocery retailers, and content analysis and qualitative aided software such as Quirkos were utilized. The findings suggested a few opportunities related to consumer patterns and behavior changes throughout the Pandemic. Besides, the challenges of merchandise and store management were addressed in the current study. [ABSTRACT FROM AUTHOR] |
|
Copyright of Journal of Marketing Advances & Practices is the property of Sarawak Research Society and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) |
| قاعدة البيانات: |
Business Source Index |
