التفاصيل البيبلوغرافية
| العنوان: |
PERCEPTUAL SCALES FOR ASSESSING AUDIENCE RESPONSE TO SOCIAL PROBLEM INFORMATION CAMPAIGNS. |
| المؤلفون: |
McEwen, William J., Wilson, Gary B. |
| المصدر: |
Journal of Applied Communications Research. Apr76, Vol. 4 Issue 1, p77. 8p. |
| مصطلحات موضوعية: |
*SOCIAL problems, *ADVERTISING campaigns, *AUDIENCES |
| مستخلص: |
Studies perceptual scales for assessing audience response to social problem information campaigns. Information evaluation procedures performed by the typical product marketer; Factors that influence audience response to social problem information campaigns. |
| قاعدة البيانات: |
Academic Search Index |
