دورية أكاديمية
Perceptual scales for assessing audience response to social problem information campaigns.
| العنوان: | Perceptual scales for assessing audience response to social problem information campaigns. |
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| المؤلفون: | McEwen, William J., Wilson, Gary B. |
| المصدر: | Journal of Applied Communication Research; Nov1975, Vol. 3 Issue 2, p77-84, 8p |
| قاعدة البيانات: | Complementary Index |
| تدمد: | 00909882 |
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| DOI: | 10.1080/00909887509360213 |