المؤلفون: VARAN, DUANE varan@mediasciencelabs.com, NENYCZ-THIEL, MAGDA¹, KENNEDY, RACHEL¹, BELLMAN, STEVEN¹

المصدر: Journal of Advertising Research. Mar2020, Vol. 60 Issue 1, p54-70. 17p.

مصطلحات موضوعية: *ADVERTISING effectiveness, *ADVERTISING & psychology, *BRANDING (Marketing), *CONSUMER attitudes, MINIMUM message length (Information theory), RECOLLECTION (Psychology), CONTEXT-dependent memory

المؤلفون: Steven Bellman, Magda Nenycz-Thiel, Duane Varan, Rachel Kennedy

المساهمون: Varan, Duane, Nenycz-Thiel, Magda, Kennedy, Rachel, Bellman, Steven

المصدر: Journal of Advertising Research. 60:54-70

مصطلحات موضوعية: Marketing, television advertisements, Recall, Communication, 05 social sciences, length of commercials, Advertising, Memorization, 0502 economics and business, 050211 marketing, Diminishing returns, video advertisements, Psychology, 050203 business & management

الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c2e0d683f139dd9c06f9acd1f5e1c3f7Test
https://doi.org/10.2501/jar-2019-036Test

المؤلفون: VARAN, DUANE¹ D.Varan@murdoch.edu.au, LANG, ANNIE² anlang@indiana.edu, BARWISE, PATRICK³ pbarwise@london.edu, WEBER, RENÉ⁴ renew@comm.ucsb.edu, BELLMAN, STEVEN¹ bellman@audiencelabs.com

المصدر: Journal of Advertising Research. Jun2015, Vol. 55 Issue 2, p176-191. 16p.

مصطلحات موضوعية: *NEUROMARKETING, *MARKETING, *INDUSTRIAL management, *ADVERTISING effectiveness, *ADVERTISING, *SALES

المؤلفون: Duane Varan, Rachel Kennedy, Laurent Larguinat, Bruce McColl, Steven Bellman, Magda Nenycz-Thiel

المصدر: Journal of Advertising Research. 57:53-66

مصطلحات موضوعية: Marketing, Source data, Biometrics, Communication, 05 social sciences, 050801 communication & media studies, Advertising, Mars Exploration Program, Laboratory testing, 0508 media and communications, Lead (geology), 0502 economics and business, 050211 marketing, Business

الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_________::1559f41f6669f7c93d7a16b0ea86dcaeTest
https://doi.org/10.2501/jar-2016-051Test

المؤلفون: VARAN, DUANE¹ (AUTHOR) varan@audiencelabs.com, MURPHY, JAMIE² (AUTHOR) jamie.perth@gmail.com, HOFACKER, CHARLES F.³ (AUTHOR) chofack@cob.fsu.edu, ROBINSON, JENNIFER A.⁴ (AUTHOR) jenny.robinson@rmit.edu.au, POTTER, ROBERT F.⁵ (AUTHOR) rfpotter@indiana.edu, BELLMAN, STEVEN⁶ (AUTHOR) bellman@audiencelabs.com

المصدر: Journal of Advertising Research. Jun2013, Vol. 53 Issue 2, p212-220. 9p. 6 Charts.

مصطلحات موضوعية: *ADVERTISING, *COMPARATIVE advertising effectiveness, *ADVERTISING-to-sales ratio, *CONSUMER behavior, *INTERACTIVE marketing, *BRANDING (Marketing)

المؤلفون: Stephen Richard Dix, Hanadi Haddad, Steven Bellman, Duane Varan

المساهمون: Dix, Stephen, Bellman, Steve, Haddad, Hanadi, Varan, Duane

المصدر: Journal of Advertising Research. 50:154-161

مصطلحات موضوعية: Marketing, InformationSystems_MODELSANDPRINCIPLES, Computer science, Communication, media_common.quotation_subject, Loyalty, Digital video, ComputingMilieux_COMPUTERSANDSOCIETY, Advertising, Channel (broadcasting), Sample (graphics), Test (assessment), media_common

الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c1fcd7fd1778b5bb0b4472d447281cdeTest
https://doi.org/10.2501/s0021849910091312Test

المؤلفون: Nicholas Reading, Duane Varan, Steven Bellman, Hume Winzar

المصدر: Journal of Advertising Research. 46:217-227

مصطلحات موضوعية: Marketing, business.industry, Communication, media_common.quotation_subject, Novelty, Advertising, Online advertising, Advertising account executive, Product (business), Advertising research, Advertising campaign, Originality, business, Psychology, Native advertising, ComputingMilieux_MISCELLANEOUS, media_common

الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_________::4f4118880a5d3aa53a853d753fa66c57Test
https://doi.org/10.2501/s0021849906060223Test

المؤلفون: Neale, Larry, Bellman, Steven, Treleaven-Hassard, Shiree, Robinson, Jennifer, Varan, Duane

المصدر: Journal of Advertising Research

مصطلحات موضوعية: Advertising, Online Television, Reminder Potential, Television

العلاقة: Neale, Larry, Bellman, Steven, Treleaven-Hassard, Shiree, Robinson, Jennifer, & Varan, Duane (2013) Unlocking the 'reminder' potential when viewers pause programs: Results from a laboratory test of a new online medium. Journal of Advertising Research, 53(4), pp. 444-454.; https://eprints.qut.edu.au/220457Test/; QUT Business School; School of Advertising, Marketing & Public Relations

الإتاحة: https://doi.org/10.2501/JAR-53-4-444-454Test
https://eprints.qut.edu.au/220457Test/

المؤلفون: Reading, Nicholas nick.reading@riotinto.com, Bellman, Steven¹ bellman@itri.tv, Varan, Duane² varan@itri.tv, Winzar, Hume³ h.winzar@griffith.edu.au

المصدر: Journal of Advertising Research. Jun2006, Vol. 46 Issue 2, p217-227. 11p. 3 Charts.

مصطلحات موضوعية: *TELEVISION broadcasting, *TELEVISION advertising, *MASS media, *MARKETING research, *CONSUMER behavior, *CONSUMER research

المؤلفون: BELLMAN, STEVEN¹ Steven.Bellman@marketingscience.info, NENYCZ-THIEL, MAGDA² magda@marketingscience.info, KENNEDY, RACHEL² rachel.kennedy@marketingscience.info, HARTNETT, NICOLE² Nicole.Hartnett@marketingscience.info, VARAN, DUANE³ varan@mediasciencelabs.com

المصدر: Journal of Advertising Research. Sep2019, Vol. 59 Issue 3, p295-311. 17p.

مصطلحات موضوعية: *TELEVISION advertising, *ADVERTISING effectiveness, ATTENTION, CREATIVE ability, GALVANIC skin response, HEART beat, EYE tracking, BIOMETRY