التفاصيل البيبلوغرافية
| العنوان: |
Consumers' perception of and attitudes towards organic food in Galicia (Northern Spain). |
| المؤلفون: |
Rodríguez‐Bermúdez, Ruth, Miranda, Marta, Orjales, Inmaculada, Ginzo‐Villamayor, María José, Al‐Soufi, Wajih, López‐Alonso, Marta |
| المصدر: |
International Journal of Consumer Studies; May2020, Vol. 44 Issue 3, p206-219, 14p, 9 Charts |
| مصطلحات موضوعية: |
ORGANIC foods, PESTICIDE residues in food, LOCAL foods, ORGANIC products, ORGANIC farming |
| مصطلحات جغرافية: |
SPAIN |
| مستخلص: |
Although the organic sector is still relatively small, the demand for organic food is increasing throughout the world. The characterization of consumers' perception of and attitudes towards organic food is important to enable the development of marketing policies aimed at attracting conventional consumers to the sector. Consumers' behaviour studies must be conducted specifically for different regions and countries as perceptions and attitudes vary across the world. In the present study, a questionnaire was designed for administration to consumers in Galicia (Northern Spain). The questionnaire was administered to 830 consumers in 200 establishments to obtain data about the consumers' perception of and attitudes towards organic food. The survey results showed that one‐third of responders consume organic food and that the typical profile of a consumer of organic food is a middle‐aged, medium‐high class, university‐educated female living in a large village, who shops in supermarkets and preferably consume vegetables, fruits and eggs. Most people who declared that they consume organic products confuse these with home and locally produced food, indicating the potential for growth of the organic sector by providing such consumers with appropriate information. Most consumers (including conventional consumers) have a good opinion of organic food and consider that it is better for health, is of better quality than conventional food and avoid pesticide residues. However, price continues to be a barrier to the consumption of organic produce. Most respondents stated that they would consume more organic food if the price was only between 10% and 30% higher than the conventional equivalent. Finally, organic consumers in Galicia showed positive attitudes towards using local breeds in organic agriculture, both for producing food and for ecotourism and educational activities. Such activities could contribute to conserving breed biodiversity and adding value to organic farming. [ABSTRACT FROM AUTHOR] |
|
Copyright of International Journal of Consumer Studies is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) |
| قاعدة البيانات: |
Complementary Index |
