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1
المؤلفون: Michael Fay, Bell Jd
المصدر: International Journal of Advertising. 17:349-363
مصطلحات موضوعية: Marketing, Competition (economics), Enthusiasm, Longitudinal study, Communication, media_common.quotation_subject, Political science, Advertising, Advertising account executive, media_common
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_________::c53f7eb9582a35de1ecae334de06d37aTest
https://doi.org/10.1080/02650487.1998.11104724Test -
2
المؤلفون: Michael Fay, Bell Jd
المصدر: International Journal of Advertising. 10:205-216
مصطلحات موضوعية: Marketing, Competition (economics), Service (business), business.industry, Communication, Business efficiency, Market orientation, Sociology, Public relations, business, Likert scale
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_________::97653706b447bd4cccd8d37aa9b97da0Test
https://doi.org/10.1080/02650487.1991.11104452Test