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The article focuses on airline Braniff, which is having trouble related to finances. Losses are running higher than expected, near $15 million a month. Jay Pritzker, vice chairman at the company, has cut the frequency of daily trips to 8 of its 18 cities and added only 2 new ones, Phoenix and Boston. The airline was originally expected to be breaking with a load factor of 48%, but that has been pushed back. Travel agents, who sell 70% of Braniff's tickets, don't understand the marketing plan. Braniff said that it would push for the better paying business crowd. Yet even before it was airborne, economy fares had been chopped to the lowest prevailing prices and discount fares were thin offered in different cities each week. |
