دورية أكاديمية
Predictive model assessment in PLS-SEM: guidelines for using PLSpredict
العنوان: | Predictive model assessment in PLS-SEM: guidelines for using PLSpredict |
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المؤلفون: | Shmueli, Galit, Sarstedt, Marko, Hair, Joseph F., Cheah, Jun-Hwa, Ting, Hiram, Vaithilingam, Santha, Ringle, Christian M. |
المصدر: | European Journal of Marketing, 2019, Vol. 53, Issue 11, pp. 2322-2347. |
الوصول الحر: | http://www.emeraldinsight.com/doi/10.1108/EJM-02-2019-0189Test |
قاعدة البيانات: | Emerald Insight |
تدمد: | 03090566 |
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DOI: | 10.1108/EJM-02-2019-0189 |