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1
المؤلفون: Adrian Payne, Pennie Frow
المصدر: European Journal of Marketing. 45:223-240
مصطلحات موضوعية: Marketing, Value network, Value proposition, Stakeholder, Market system, Stakeholder analysis, Context (language use), Business, Business value, Value (mathematics)
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2
المؤلفون: Barry Quinn, Mark Palmer
المصدر: European Journal of Marketing. 39:1096-1117
مصطلحات موضوعية: Marketing, Investment banking, Internationalization, Globalization, business.industry, Stakeholder, Exploratory research, Stakeholder analysis, Context (language use), Business, Stakeholder theory