المؤلفون: Wang, Shasha, Japutra, Arnold

المصدر: Australasian Marketing Journal

مصطلحات موضوعية: brand recognition, brand display magnitude, young children, scepticism, children’s persuasion knowledge (CPK), belief of false claims

وصف الملف: application/pdf

العلاقة: https://eprints.qut.edu.au/207094/1/73433044.pdfTest; Wang, Shasha & Japutra, Arnold (2022) Brand display magnitudes and young children's brand recognition. Australasian Marketing Journal, 30(1), pp. 19-27.; https://eprints.qut.edu.au/207094Test/; Centre for Behavioural Economics, Society & Technology; Faculty of Business & Law; School of Advertising, Marketing & Public Relations

الإتاحة: https://doi.org/10.1177/1839334921998872Test
https://eprints.qut.edu.au/207094Test/

المؤلفون: Payne, Ryan, Martin, Brett A. S., Tuzovic, Sven, Wang, Shasha

المصدر: Australasian Marketing Journal; Nov2023, Vol. 31 Issue 4, p294-302, 9p

المؤلفون: Weismueller, Jason, Harrigan, Paul, Wang, Shasha, Soutar, Geoff

المصدر: Australasian Marketing Journal

مصطلحات موضوعية: Social media influencer, advertising disclosure, source credibility, number of followers, purchase intention, instagram

وصف الملف: application/pdf

العلاقة: https://eprints.qut.edu.au/199991/1/Weismueller_et_al_2020.pdfTest; Weismueller, Jason, Harrigan, Paul, Wang, Shasha, & Soutar, Geoff (2020) Influencer Endorsements: How Advertising Disclosure and Source Credibility Affect Consumer Purchase Intention on Social Media. Australasian Marketing Journal, 28(4), pp. 160-170.; https://eprints.qut.edu.au/199991Test/; Centre for Behavioural Economics, Society & Technology; QUT Business School; Faculty of Business & Law; School of Advertising, Marketing & Public Relations

الإتاحة: https://doi.org/10.1016/j.ausmj.2020.03.002Test
https://eprints.qut.edu.au/199991Test/