التفاصيل البيبلوغرافية
| العنوان: |
Digital Signs: Attracting Notice, Selling Products. |
| المؤلفون: |
Stoneman, Bill |
| المصدر: |
American Banker. 3/27/2007, Vol. 172 Issue 59, special section p8-9. 2p. |
| مصطلحات موضوعية: |
Marketing, Banking industry, Signage, Advertising, Plasma television sets, Liquid crystal display television sets, Liquid crystal displays |
| مستخلص: |
The article discusses digital signs as a marketing tool for banks. Industry experts believe that customers who are waiting in line are drawn to the flickering screen, and they will hold their attention toward that medium for a longer period of time. The author mentions several banks that have incorporated the use of the digital signs, and looks at the costs associated with them. |
| قاعدة البيانات: |
Finance Source |
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