التفاصيل البيبلوغرافية
| العنوان: |
How Zions Bank is Conquering Big Data for Marketing Campaigns. |
| المؤلفون: |
Crosman, Penny |
| المصدر: |
American Banker. 7/16/2013, Vol. 178 Issue 108, p10-10. 1p. |
| مصطلحات موضوعية: |
Big data, Data analysis, Business case (Research), Marketing research, Fraud prevention, Data warehousing |
| الشركة/الكيان: |
Zions Bank (Company) |
| People: |
Annamalai, Deva |
| مستخلص: |
The article focuses on Zions Bank in Salt Lake City, Utah as of July 16, 2013 and notes the bank created a Marketing Insights group that is working on a big data analytics project. The bank's marketing technology strategist Deva Annamalai talks about the group's mission of building a business case as well as the mission of the bank's fraud analytics group which uses a Cloudata data warehouse for storing information. |
| قاعدة البيانات: |
Finance Source |
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