FACTORS INFLUENCING VIETNAMESE CONSUMERS' WILLINGNESS TO PURCHASE FAIR TRADE PRODUCTS.

التفاصيل البيبلوغرافية
العنوان: FACTORS INFLUENCING VIETNAMESE CONSUMERS' WILLINGNESS TO PURCHASE FAIR TRADE PRODUCTS.
المؤلفون: The Anh Phan1 anh.phanthe@eiu.edu.vn, Thi Huong-Thanh Nguyen1, Nhan Phan2, Bich Ngoc Nguyen1
المصدر: AMA Winter Academic Conference Proceedings. 2023, Vol. 34, p417-421. 5p.
مصطلحات موضوعية: *FAIR trade goods, *CONSUMER behavior, *WILLINGNESS to pay, SELF-efficacy, SAMPLE size (Statistics)
قاعدة البيانات: Business Source Index