المؤلفون: Wumei Liu¹, Wen Wan, Echo², Haizhong Wang³

المصدر: Advances in Consumer Research. 2020, Vol. 48, p512-513. 2p.

مصطلحات موضوعية: *PRODUCT attributes, *CONSUMER goods, *CONSUMER behavior, *CONSUMER preferences, *CONSUMER psychology, ENVIRONMENTAL literacy

المؤلفون: Ying Ding¹, Echo Wen Wan², Jing Xu³

المصدر: Advances in Consumer Research. 2014, Vol. 42, p455-456. 2p.

مصطلحات موضوعية: *CONSUMER research, *CONSUMER preferences research, GROUP identity, CONSUMER behavior research, CHOICE (Psychology), THEORY of knowledge research

مستخلص: The article discusses a study which proposed that social identities can be differentiated at a spectrum of breadth. Topics covered include the impact of identity breadth on consumer choice, the hypothesis that individuals with a broad identity will feel more knowledgeable, and the tendency of consumers with broad identity to exhibit greater preference for more advanced products. Also mentioned are the subjective knowledge level of consumers, and the consequences of broad versus narrow identity breadth on the decision making process of consumers.

المؤلفون: Ke Zhang¹, Echo Wen Wan¹, Kim, Sara¹

المصدر: Advances in Consumer Research. 2016, Vol. 44, p767-767. 1/5p.

مصطلحات موضوعية: *LIGHTING, *COMMERCIAL products

مستخلص: The article focuses on a study that explores influence of lighting conditions on innovative product adoption.

المؤلفون: Wen Wan¹, Isen, Alice M.², Sternthal, Brian¹

المصدر: Advances in Consumer Research. 2007, Vol. 34, p23-24. 2p.

مصطلحات موضوعية: *CONSUMPTION (Economics), *DECISION making, CONSUMER behavior research, SELF-control, SENSES

مستخلص: A conference paper about consumer self-control is presented. It discusses regulatory depletion and the fact that acts of self-control reduce the amount of resources remaining to perform another act of self-control. The paper examines the role of positive affects in taking care of the regulatory depletion effect. Positive affect is a passing feeling that increases the numbers of factors an individual uses to make a decision.

المؤلفون: Ke Zhang¹, Kim, Sara¹, Echo Wen Wan¹

المصدر: Advances in Consumer Research. 2016, Vol. 44, p768-768. 1/6p.

مصطلحات موضوعية: *LIGHTING, *COMMERCIAL products

مستخلص: The article focuses on a study that explores influence of lighting conditions on innovative product adoption.

المؤلفون: Ying Ding¹, Jing Xu¹, Echo Wen Wan²

المصدر: Advances in Consumer Research. 2011, Vol. 39, p461-462. 2p.

مصطلحات موضوعية: *CONSUMER preferences, PSYCHOLOGICAL adaptation

مستخلص: An abstract of the article "Coping with My Loneliness: The Effects of Social Exclusion on Consumer Choice of Unique Products," by Ying Ding, Jing Xu, and Echo Wen Wan is presented,