التفاصيل البيبلوغرافية
| العنوان: |
Will A Broad Identity Increase Preference for More Advanced Products? The Impact of Identity Breadth on Consumer Choice. |
| المؤلفون: |
Ying Ding1, Echo Wen Wan2, Jing Xu3 |
| المصدر: |
Advances in Consumer Research. 2014, Vol. 42, p455-456. 2p. |
| مصطلحات موضوعية: |
*CONSUMER research, *CONSUMER preferences research, GROUP identity, CONSUMER behavior research, CHOICE (Psychology), THEORY of knowledge research |
| مستخلص: |
The article discusses a study which proposed that social identities can be differentiated at a spectrum of breadth. Topics covered include the impact of identity breadth on consumer choice, the hypothesis that individuals with a broad identity will feel more knowledgeable, and the tendency of consumers with broad identity to exhibit greater preference for more advanced products. Also mentioned are the subjective knowledge level of consumers, and the consequences of broad versus narrow identity breadth on the decision making process of consumers. |
| قاعدة البيانات: |
Business Source Index |
