التفاصيل البيبلوغرافية
| العنوان: |
"The Influence of Positive Affect on Regulatory Depletion". |
| المؤلفون: |
Wen Wan1, Isen, Alice M.2, Sternthal, Brian1 |
| المصدر: |
Advances in Consumer Research. 2007, Vol. 34, p23-24. 2p. |
| مصطلحات موضوعية: |
*CONSUMPTION (Economics), *DECISION making, CONSUMER behavior research, SELF-control, SENSES |
| مستخلص: |
A conference paper about consumer self-control is presented. It discusses regulatory depletion and the fact that acts of self-control reduce the amount of resources remaining to perform another act of self-control. The paper examines the role of positive affects in taking care of the regulatory depletion effect. Positive affect is a passing feeling that increases the numbers of factors an individual uses to make a decision. |
| قاعدة البيانات: |
Business Source Index |
