التفاصيل البيبلوغرافية
| العنوان: |
USING VIDEO AS A MANAGEMENT EDUCATION TOOL: A LOOK AT THE EVIDENCE. |
| المؤلفون: |
Marx, Robert D.1, Frost, Peter J.2 |
| المصدر: |
Academy of Management Best Papers Proceedings. 1996, p191-195. 5p. |
| مصطلحات موضوعية: |
*MANAGEMENT education, *MANAGEMENT science, *BUSINESS education, *OCCUPATIONAL training, *CAREER education, *INDUSTRIAL management, VIDEOS, TEACHING methods, MASS media & society, EQUIPMENT & supplies |
| مصطلحات جغرافية: |
UNITED States |
| مستخلص: |
Video has emerged as a widely used teaching tool among management educators in academic and corporation settings. This paper reviews research in comparative media and management education to identify how video can be used with traditional written material for optimal educational outcomes. Implications for research and practice are examined. [ABSTRACT FROM AUTHOR] |
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| قاعدة البيانات: |
Business Source Index |
