We are developing a new balloon-borne instrument (PoGO), to measure polarization of soft gamma rays (25-200 keV) using asymmetry in azimuth angle distribution of Compton scattering. PoGO will detect 10% polarization in 100mCrab sources in a 6-8 hour observation and bring a new dimension to studies on gamma ray emission/transportation mechanism in pulsars, AGNs, black hole binaries, and neutron star surface. The concept is an adaptation to polarization measurements of well-type phoswich counter technology used in balloon-borne experiments (Welcome-1) and AstroE2 Hard X-ray Detector. PoGO consists of close-packed array of 397 hexagonal well-type phoswich counters. Each unit is composed of a long thin tube (well) of slow plastic scintillator, a solid rod of fast plastic scintillator, and a short BGO at the base. A photomultiplier coupled to the end of the BGO detects light from all 3 scintillators. The rods with decay times 20 keV) and one or more compatible with Compton scattering (< 10 keV). Studies based on EGS4 (with polarization features) and Geant4 predict excellent background rejection and high sensitivity.