دورية أكاديمية
PHARMACOECONOMICS AS A NEW INSTRUMENT OF PHARMACEUTICAL MARKETING
| العنوان: | PHARMACOECONOMICS AS A NEW INSTRUMENT OF PHARMACEUTICAL MARKETING |
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| المؤلفون: | M. V. Protsenko, N. I. Koroleva |
| المصدر: | Фармакоэкономика, Vol 5, Iss 1, Pp 10-12 (2015) |
| بيانات النشر: | IRBIS LLC, 2015. |
| سنة النشر: | 2015 |
| المجموعة: | LCC:Therapeutics. Pharmacology LCC:Economics as a science |
| مصطلحات موضوعية: | pharmaceutical marketing, pharmacoeconomics, decision makers, marketing instrument, Therapeutics. Pharmacology, RM1-950, Economics as a science, HB71-74 |
| الوصف: | A properly conducted pharmacoeconomic study and its results are a new element in the body of evidence for drugs recently introduced into clinical practice. Utilization of pharmacoeconomic analysis results as a new instrument in pharmaceutical marketing lets marketing specialists know what information to convey to health care decision makers and how to bring this information full, correct, and easy to understand. |
| نوع الوثيقة: | article |
| وصف الملف: | electronic resource |
| اللغة: | Russian |
| تدمد: | 2070-4909 2070-4933 |
| العلاقة: | https://www.pharmacoeconomics.ru/jour/article/view/8Test; https://doaj.org/toc/2070-4909Test; https://doaj.org/toc/2070-4933Test |
| الوصول الحر: | https://doaj.org/article/d784711812f843719f43e8f02fdf990cTest |
| رقم الانضمام: | edsdoj.784711812f843719f43e8f02fdf990c |
| قاعدة البيانات: | Directory of Open Access Journals |
| تدمد: | 20704909 20704933 |
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