دورية
Nano-Influencers Edutubers: Perspective of Centennial Generation Families in Spain
| العنوان: | Nano-Influencers Edutubers: Perspective of Centennial Generation Families in Spain |
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| المؤلفون: | Gil-Quintana, Javier, Vida de León, Emilio, Osuna-Acedo, Sara, Marta-Lazo, Carmen |
| المصدر: | Media and Communication, 10, 1, 247-258, New Narratives for New Consumers: Influencers and the Millennial and Centennial Generations |
| بيانات النشر: | PRT, 2022. |
| سنة النشر: | 2022 |
| مصطلحات موضوعية: | Publizistische Medien, Journalismus,Verlagswesen, Bildung und Erziehung, News media, journalism, publishing, Education, Covid-19, Youtube, centennial generation, education, edutubers, parenting, teachers training, interaktive, elektronische Medien, Unterricht, Didaktik, Interactive, electronic Media, Curriculum, Teaching, Didactics, Soziale Medien, Digitale Medien, soziales Netzwerk, Informationsverhalten, Medienkompetenz, Lehrer, Amateur, Bildungsangebot, Lernumgebung, computerunterstütztes Lernen, social media, digital media, social network, information-seeking behavior, media skills, teacher, amateur, educational offerings, learning environment, computer aided learning |
| الوصف: | In recent decades, the incipient technological development has generated a radical change in the way people access and transmit knowledge. Educational institutions must have a teaching staff adapted to new forms of consuming information. The purpose of this research is to know the media competence of Spanish teachers, from the perspective of families of schoolchildren in primary education. This analysis is based on the investigation published by 50 renowned international experts in media competence, which revolves around six major dimensions. In our analysis, we focused on the processes of interaction, production, and dissemination of content by teachers on YouTube. A questionnaire has been devised with a sample formed by 1228 families, a personal interview with a sample formed by 20 families, and a comparative analysis of the productions and interaction of amateur teachers on YouTube platform and of recognized "edutubers," as well as the use given to the dissemination of content on social networks. In the results obtained, the profile of a teaching staff that is increasingly disseminating and producing on social networks stands out, becoming content creators through their own YouTube channels, which also proposes tools for an interaction adapted to the centennial generation, using different digital communication tools. Differences were found comparing the three dimensions involved in this analysis, with teachers obtaining more positive evaluations as producers and as interactors in private schools than in subsidized and public schools. Likewise, differences were found between nano-influencers and macro-influencers in the use of aesthetic elements that make up the videos analyzed among the "edutubers." |
| نوع الوثيقة: | Zeitschriftenartikel journal article |
| تدمد: | 2183-2439 |
| DOI: | 10.17645/mac.v10i1.4760 |
| الوصول الحر: | https://www.ssoar.info/ssoar/handle/document/77855Test |
| حقوق: | Creative Commons - Namensnennung 4.0 Creative Commons - Attribution 4.0 |
| رقم الانضمام: | edsgso.77855 |
| قاعدة البيانات: | SSOAR – Social Science Open Access Repository |
Full Text Finder | تدمد: | 21832439 |
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| DOI: | 10.17645/mac.v10i1.4760 |