التفاصيل البيبلوغرافية
| العنوان: |
Coupon Hazard: 'My Bank Made Me Fat' |
| المؤلفون: |
Finkle, Victoria |
| المصدر: |
American Banker. 6/15/2012, Vol. 177 Issue F323, p8-8. 3/5p. |
| مصطلحات موضوعية: |
Location marketing, Consumers, Self-control, Coupons (Retail trade), Decision making & psychology |
| مصطلحات جغرافية: |
United States |
| مستخلص: |
The article presents the author's view that location-based advertising drains U.S. consumers' willpower. Studies by social psychologist Roy Baumeister and marketing professor Baba Shiv on the limitations of willpower are discussed. An article in "The New York Times Magazine" by columnist John Tierney on the concept of decision fatigue is also discussed. |
| قاعدة البيانات: |
Finance Source |
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