دورية أكاديمية
The impact of the sonic logo’s acoustic features on orienting responses, emotions and brand personality transmission
| العنوان: | The impact of the sonic logo’s acoustic features on orienting responses, emotions and brand personality transmission |
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| المؤلفون: | Mas, Lluis, Bolls, Paul, Rodero, Emma, Barreda-Ángeles, Miguel, Churchill, Ashley |
| المصدر: | Journal of Product & Brand Management, 2020, Vol. 30, Issue 5, pp. 740-753. |
| الوصول الحر: | http://www.emeraldinsight.com/doi/10.1108/JPBM-05-2019-2370Test |
| قاعدة البيانات: | Emerald Insight |
Full Text Finder | تدمد: | 10610421 |
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| DOI: | 10.1108/JPBM-05-2019-2370 |