المؤلفون: Pekelman, Dov¹, Sen, Subrata K.²

المصدر: Journal of Marketing Research (JMR). May79, Vol. 16 Issue 2, p211-220. 10p. 3 Charts, 4 Graphs.

مصطلحات موضوعية: *UTILITY functions, *CONJOINT analysis, *MARKETING research, *MARKETING of new products, *PRODUCT management, *PRODUCT attributes, *MARKET share, *PRODUCT design, INTERPOLATION, NUMERICAL analysis

المؤلفون: Blattberg, Robert C.¹, Sen, Subrata K.²

المصدر: Journal of Marketing Research (JMR). Feb1976, Vol. 13 Issue 1, p34-45. 12p. 7 Charts.

مصطلحات موضوعية: *CONSUMER preferences, *CONSUMER attitudes, *CONSUMER behavior, *BRAND choice, *BAYESIAN analysis, *MARKETING, *STOCHASTIC analysis, *MATHEMATICAL analysis, *PRODUCT management, *BRAND loyalty

المؤلفون: Blattberg, Robert C.¹, Sen, Subrata K.¹

المصدر: Journal of Marketing Research (JMR). Nov73, Vol. 10 Issue 4, p421-427. 7p. 2 Charts.

مصطلحات موضوعية: *BRAND choice, *CONSUMER preferences research, *STOCHASTIC models, *DISCRIMINANT analysis, *STATISTICAL hypothesis testing, *BRAND loyalty, *PARAMETER estimation, *BRAND evaluation, *MARKET mapping, CHI-squared test

المؤلفون: Pekelman, Dov¹, Sen, Subrata K.²

المصدر: Journal of Consumer Research. Mar79, Vol. 5 Issue 4, p262-271. 10p. 3 Charts, 5 Graphs.

مصطلحات موضوعية: *CONJOINT analysis, *UTILITY functions, *CONSUMER research, *PRODUCT attributes, *LINEAR programming, *ESTIMATION theory, *BRAND evaluation, *BRAND name products, *MARKETING research, INTERPOLATION

المؤلفون: Narasimhan, Chakravarthi¹, Sen, Subrata K.²

المصدر: Journal of Marketing. Winter83, Vol. 47 Issue 1, p11-24. 14p. 2 Diagrams, 2 Charts.

مصطلحات موضوعية: *TEST marketing, *MATHEMATICAL models of marketing, *MARKETING of new products, *MARKETING management, *INDUSTRIAL research, *COMMERCIAL product testing, *MARKETING research, *PRODUCT management research, *MARKET entry

المؤلفون: Blattberg, Robert C.¹, Sen, Subrata K.¹

المصدر: Journal of Marketing. Oct1974, Vol. 38 Issue 4, p17-28. 12p. 2 Charts.

مصطلحات موضوعية: *MARKET segmentation, *MARKETING strategy, *TARGET marketing, *MARKETING mix, *MARKETING management, *MARKETING research, *MARKETING planning, *BUSINESS planning, *SALES promotion

المؤلفون: Pekelman, Dov¹, Sen, Subrata²

المصدر: Advances in Consumer Research. 1977, Vol. 4 Issue 1, p29-34. 6p.

مصطلحات موضوعية: *CONJOINT analysis, *REGRESSION analysis, *MARKETING research, INTERPOLATION, ATTRIBUTION (Social psychology)

المؤلفون: Pekelman, Dov¹, Sen, Subrata²

المصدر: Advances in Consumer Research. 1976, Vol. 3 Issue 1, p81-87. 7p.

مصطلحات موضوعية: *CONSUMER behavior, *DECISION making, *STOCHASTIC analysis, *MATHEMATICAL analysis, *STOCHASTIC processes

المؤلفون: Putsis Jr., William P.¹, Sen, Subrata K.²

المصدر: Applied Economics. 10/10/2000, Vol. 32 Issue 12, p1495-1507. 13p. 5 Charts.

مصطلحات موضوعية: *TELEVISION broadcasting, *REGRESSION analysis, POLITICAL planning, PROBITS, TOBITS

الشركة/الكيان: NATIONAL Football League

المؤلفون: Coughlan, Anne T.¹, Sen, Subrata K.²

المصدر: Marketing Science. Fall89, Vol. 8 Issue 4, p324. 19p.

مصطلحات موضوعية: *SALES personnel, *COMPENSATION management, *MOTIVATION research (Marketing), *ECONOMICS, *MARKETING, *PERSONNEL management, *MARKETING research, *SALES executives