التفاصيل البيبلوغرافية
| العنوان: |
STRATEGIES OF LUXURY BRANDS AND THE POTENTIAL OF EMERGING MARKETS. |
| المؤلفون: |
POPESCU, D.1, POPA, I.1, DOBRIN, O. C.1 |
| المصدر: |
Managerial Challenges of the Contemporary Society. 2015, Vol. 8 Issue 1, p115-121. 7p. |
| مصطلحات موضوعية: |
*LUXURIES, *EMERGING markets, *GLOBAL Financial Crisis, 2008-2009, *BRAND equity, HANDICRAFT |
| مستخلص: |
In this paper are presented strategies of luxury brands, strategies related primarily to unlocking the potential of emerging markets, but also to strengthen their possibilities. There are presented both Top 10 luxury goods companies and the 15 fastest growing luxury goods companies for the years 2010-2012 with related indicators. It is also carried out an analysis of the luxury consumer areas and are identified the main factors influencing consumption of luxury goods and the particularities of each area. [ABSTRACT FROM AUTHOR] |
|
Copyright of Managerial Challenges of the Contemporary Society is the property of Risoprint Publishing House and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) |
| قاعدة البيانات: |
Business Source Index |
Full Text Finder