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1دورية أكاديمية
المؤلفون: Blattberg, Robert C.1, Sen, Subrata K.1
المصدر: Journal of Marketing. Oct1974, Vol. 38 Issue 4, p17-28. 12p. 2 Charts.
مصطلحات موضوعية: *MARKET segmentation, *MARKETING strategy, *TARGET marketing, *MARKETING mix, *MARKETING management, *MARKETING research, *MARKETING planning, *BUSINESS planning, *SALES promotion
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2دورية أكاديمية
المؤلفون: Narasimhan, Chakravarthi1, Neslin, Scott A.2, Sen, Subrata K.3
المصدر: Journal of Marketing. Apr96, Vol. 60 Issue 2, p17-30. 14p. 1 Diagram, 9 Charts.
مصطلحات موضوعية: *BRAND choice, *MANUFACTURED products, *BRAND name products, *CONSUMER attitudes, *ELASTICITY (Economics), *PROMOTIONAL products, *MARKET share, *SALES promotion, *CONSUMER preferences