المؤلفون: Pekelman, Dov¹, Sen, Subrata K.²

المصدر: Journal of Marketing Research (JMR). May79, Vol. 16 Issue 2, p211-220. 10p. 3 Charts, 4 Graphs.

مصطلحات موضوعية: *UTILITY functions, *CONJOINT analysis, *MARKETING research, *MARKETING of new products, *PRODUCT management, *PRODUCT attributes, *MARKET share, *PRODUCT design, INTERPOLATION, NUMERICAL analysis

المؤلفون: Blattberg, Robert C.¹, Sen, Subrata K.²

المصدر: Journal of Marketing Research (JMR). Feb1976, Vol. 13 Issue 1, p34-45. 12p. 7 Charts.

مصطلحات موضوعية: *CONSUMER preferences, *CONSUMER attitudes, *CONSUMER behavior, *BRAND choice, *BAYESIAN analysis, *MARKETING, *STOCHASTIC analysis, *MATHEMATICAL analysis, *PRODUCT management, *BRAND loyalty

المؤلفون: Pekelman, Dov¹, Sen, Subrata K.¹

المصدر: Management Science. Apr1974, Vol. 20 Issue 8, p1217-1229. 13p.

مصطلحات موضوعية: *CONSUMER research, *MATHEMATICAL programming, *CONSUMER behavior, *PRODUCT management, *MARKETING, *MARKET segmentation, *BUSINESS models, *NEW product development, *MANAGEMENT science, PREPARED cereals, AUTOMOBILE research

المؤلفون: Blattberg, Robert C.¹, Buesing, Thomas², Sen, Subrata K.³

المصدر: Journal of Marketing. Fall80, Vol. 44 Issue 4, p59-67. 9p. 1 Diagram, 6 Charts.

مصطلحات موضوعية: *BRANDING (Marketing), *MARKETING strategy, *MARKET segmentation, *PRODUCT management, *BUSINESS names, *PRICING, *PHYSICAL distribution of goods, *MARKETING, *COMMERCIAL products, *BRAND equity, *HOUSE brands, *MARKET penetration, *CONSUMER preferences, HOUSEHOLDS & economics

مصطلحات جغرافية: UNITED States

المؤلفون: Godes, David¹, Mayzlin, Dina², Chen, Yubo³, Das, Sanjiv⁴, Dellarocas, Chrysanthos⁵, Pfeiffer, Bruce⁶, Libai, Barak⁷, Sen, Subrata², Shi, Mengze⁸, Verlegh, Peeter⁹

المصدر: Marketing Letters. Dec2005, Vol. 16 Issue 3/4, p415-428. 14p.

مصطلحات موضوعية: *CONSUMER preferences, *SOCIAL exchange, *CONSUMER behavior, *BRAND choice, *PRODUCT management, SOCIAL interaction, SOCIAL psychology, SOCIAL sciences, COMPREHENSION

المؤلفون: Putsis Jr., William P.¹ bputsis@lbs.ac.uk, Balasubramanian, Sridhar², Kaplan, Edward H.³, Sen, Subrata K.³

المصدر: Marketing Science. 1997, Vol. 16 Issue 4, p354. 16p. 3 Charts, 3 Graphs.

مصطلحات موضوعية: *MARKETING, *DURABLE consumer goods, *CONSUMERS, *NEW product development, *MARKETING strategy, *PRODUCT management, DIFFUSION