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1دورية أكاديمية
المؤلفون: Pekelman, Dov1, Sen, Subrata K.1
المصدر: Management Science. Apr1974, Vol. 20 Issue 8, p1217-1229. 13p.
مصطلحات موضوعية: *CONSUMER research, *MATHEMATICAL programming, *CONSUMER behavior, *PRODUCT management, *MARKETING, *MARKET segmentation, *BUSINESS models, *NEW product development, *MANAGEMENT science, PREPARED cereals, AUTOMOBILE research
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2دورية أكاديمية
المؤلفون: Putsis Jr., William P.1 bputsis@lbs.ac.uk, Balasubramanian, Sridhar2, Kaplan, Edward H.3, Sen, Subrata K.3
المصدر: Marketing Science. 1997, Vol. 16 Issue 4, p354. 16p. 3 Charts, 3 Graphs.
مصطلحات موضوعية: *MARKETING, *DURABLE consumer goods, *CONSUMERS, *NEW product development, *MARKETING strategy, *PRODUCT management, DIFFUSION
النص الكامل